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Local roundup: Lehi-based Primo golf apparel company announces partnership with Phil Mickelson

By Sports information - | Jan 20, 2025

Courtesy Chris Trotman, LIV Golf

Captain Phil Mickelson (second from left), Brendan Steele, Andy Ogletree and Cameron Tringale of HyFlyers GC pose for a photo during LIV Golf Media Week at Dutchman’s Pipe Golf Club in West Palm Beach, Florida, on Tuesday, Jan. 7, 2025.

Primo, one of the fastest growing golf apparel lines and one that is based in Lehi, announced Monday a partnership with HyFlyers GC, the LIV Golf team captained by Phil Mickelson.

The company is designated as the “official golf apparel sponsor” of HyFlyers GC, which will see Mickelson and his teammates wearing Primo’s products in all competitive rounds at LIV events and major championships. This is the latest marker of Primo’s growth after launching its flagship product, the golf jogger, in 2020. Mickelson and his team created a video to launch the partnership, capturing the HyFlyers’ colorful personalities.

“I was challenged to wear the Primo joggers at the Open Championship after losing a match against Primo ambassador Grant Horvat,” said Mickelson. “It turned out to be a game-changer. As I said, I wasn’t sure I could pull off wearing the cool, fashionable joggers but I have fallen in love with them and the rest of Primo’s outstanding product line. I’m excited the HyFlyers will be rocking them during our season.”

As captain of HyFlyers GC, Mickelson is joined by teammates Brendan Steele, Cameron Tringale, and Andy Ogletree. The entire team will be wearing all of Primo’s product line, which includes their joggers, traditional pants, quarter zips, vests, and traditional polos beginning February 6-8 during the season opener at LIV Golf Riyadh.

Primo leans into their trademark phrase “Golfers are Athletes”, creating an athletic fit for golfers while also appealing to customers of all sizes. Their most well-known product, the joggers, comes in 40 different size options which allows golfers from 5’5″ to 6’5″ to find the right fit. In addition to the joggers, Primo offers premium shorts, pants, polos, quarter zips, hoodies, and more.

Mickelson is a World Golf Hall of Famer, with 57 career wins including six majors – with three Masters Tournament wins. At age 50, he became the oldest major winner when he claimed his second PGA Championship title in 2021 at Kiawah Island. The HyFlyers GC captain spent more than 25 years ranked in the world’s top 50.

“Partnering with HyFlyers GC is a huge milestone for us,” said Primo founder and CEO Matty Gay. “Phil, like Primo, is incredibly passionate about the game of golf, has tremendous achievements in the game, and fits perfectly with our brand. Years of hard work have led us to this point, and we are excited to watch the team compete wearing Primo gear this season.”

“We are excited to launch our partnership with Primo Golf Apparel,” said Peter Davis, General Manager of HyFlyers GC. “Primo is constantly innovating and creating high quality products that golfers love. We look forward to helping them accelerate their growth and continuing to build their brand throughout the season.”

Fans can shop for the latest apparel on site at LIV Golf events, at LIV Golf or on Primo’s website: http://primogolfapparel.com.

Former Orem star honored for week of success at Alaska Anchorage

After posting a pair of double-doubles in big home victories, Alaska Anchorage senior Tori Hollingshead was named Monday as the Great Northwest Athletic Conference Player of the Week for women’s basketball.

A 6-3 center, Hollingshead averaged 17.0 points on 62 percent shooting, 11.0 rebounds, 2.0 steals and 2.0 blocks as UAA defeated Simon Fraser and Western Washington at the Alaska Airlines Center.

On Thursday, the Orem, Utah, native had 21 points (9-15 FG, 3-4 FT), 10 rebounds and four steals as the Seawolves outlasted the Red Leafs 78-63. Two nights later she tallied 13 points – including three baskets in the final 3:31 – and had 12 rebounds, two assists and three blocks in a 67-59 win over the Vikings. The former Umpqua (Ore.) Community College standout also helped UAA to rebounding advantages of 43-33 over SFU and 43-21 over WWU.

“Tori stepped up big time for us this past week as we dealt with an injury that required her to play a lot more minutes,” said UAA coach Ryan McCarthy. “We have seen Tori take over in games before, but what impressed me most was her focus and improvement on the defensive end. She can switch out onto guards and bother them with her length, and she is a very good rim protector. She brought her best on both ends of the floor and played some of her best basketball last week.”

It is the third GNAC weekly honor this season for the Seawolves, along with Emilia Long’s awards in early November and early December.

Riding a six-game winning streak and leading the GNAC by two games, the Seawolves (16-2, 7-0 GNAC) return to the road for games this week at Seattle Pacific (Thur., 6:30 pm AST) and nationally ranked Montana State Billings (Sat., 2:15 pm AST). Find live video and stats links at GoSeawolves.com.

Utah-Houston men’s hoops game postponed

The Utah at Houston men’s basketball game scheduled for Tuesday, Jan. 21 has been postponed due to severe weather in the area. The game has been rescheduled for Wednesday, Jan. 22 at 5 p.m. CT (4 p.m. MT) in the Fertitta Center.

In addition, the Texas Tech at Houston women’s basketball game originally scheduled for Wednesday, Jan. 22 will now tip at 1 p.m. CT to accommodate the doubleheader.

Both games will be broadcast on ESPN+.