Trucordia, one of the nation’s leading insurance brokerages, helps businesses and individuals find the coverage solutions they need to protect what matters most. Headquartered in Lindon, Utah, Trucordia has partnered with BYU Athletics since 2024. The expanded multiyear agreement marks a significant new chapter in that relationship and brings the Trucordia name to one of the most visible places in college football.

“BYU has built a strong tradition of achievement and a passionate fan base that reaches well beyond Utah,” said Felix Morgan, Trucordia’s chief executive officer and chairman of the board. “We’re proud to deepen our sponsorship with BYU Athletics and bring the Trucordia name to one of college football’s most visible stages. We look forward to connecting with Cougar fans and supporting the program in the seasons ahead.”

The Trucordia logo will make its first appearance on BYU’s helmets Nov. 7, when the Cougars face Utah in Salt Lake City.

“Trucordia has been a valued corporate sponsor of BYU Athletics, and we’re excited to move to the next level with them,” said Casey Stauffer, BYU’s senior associate athletic director of corporate sponsorships. “Featuring the Trucordia logo on our football helmets gives the sponsorship a highly visible presence, and we’re excited to continue building on our relationship.”

Trucordia is the group name for a Top-20 U.S. insurance brokerage headquartered in Lindon, Utah. The Trucordia group of companies offers a broad array of commercial and personal lines, life and health and employee benefits insurance solutions. Trucordia is an integrated organization united by a passion to deliver extraordinary opportunities and exceptional experiences for its clients, partners and each other. With more than 5,000 team members across the U.S., Trucordia is a notable leader in the insurance brokerage space, ranking No. 18 on Business Insurance’s 2026 Top 100 Brokers and No. 13 on Insurance Journal’s 2026 Top Property/Casualty Agencies.

BYU Athletics competes in the Big 12 Conference and reaches fans across the country through broadcast partners, athletic events and other experiences. The expanded partnership will connect Trucordia with Cougar fans through BYU Athletics’ platforms throughout the season.