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People ride escalators inside the Provo Towne Centre mall on Thursday, Feb. 3, 2023. It was announced Monday, Feb. 6, 2023, that Target would take over the space previously occupied by Dillards.

Harrison Epstein, Daily Herald

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This rendering depicts the planned outside entrance of the new Target and reconfigured parking lot at the Provo Towne Centre.

Courtesy Brixton Capital

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The exterior of the Provo Towne Centre mall is shown on Thursday, Feb. 2, 2023. It was announced Monday, Feb. 6, 2023, that Target would take over the space previously occupied by Dillards.

Harrison Epstein, Daily Herald

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The official word is out: A Target is coming to the Provo Towne Centre.

For Brixton Capital, owner of the Towne Centre that means another milestone in the mall’s renovation.

The national retailer will occupy 135,000 square feet of the former Dillard’s building at the Towne Centre.

Brixton Vice President of Development Justin Long said, “The lease with Target is an exciting first step toward the full transformation of Provo Towne Centre into a reimagined mixed-use center that meets the modern needs of the community.”

The new retail store will carry all of the well-known Target brands and merchandise seen at any other location as well as a large grocery section with a full pharmacy and more. All in all, it’s something residents of Provo have been excitedly waiting for.

“We are thrilled to be able to offer Provo City residents a new Target store at the Provo Towne Centre, making this their second retail location” said Provo Mayor Michelle Kaufusi. “Target’s commitment to our community and Brixton’s efforts to revitalize an essential commercial center reflect the strength of Provo’s economy. We look forward to Brixton’s ongoing investment in Provo at Provo Towne Centre.”

Substantial work has already happened on the inside, including seismic upgrades and heavy floor reinforcement. The space will be outfitted with a new, larger elevator.

The store itself will fill the entire top level of the building with the first level having 30,000 square feet of storage space. The outside will turn into the recognizable Target frontage with a reconfigured parking lot.

Brixton Capital will completely refurbish the structure and associated 12.5 acres of land.

While an opening date has not be confirmed, it is anticipated the store will open by the first quarter of 2024.

Brixton’s plans for the remainder of the 40-acre Provo Towne Centre include the addition of multifamily housing and other mixed uses to improve livability, shopping and community within Provo’s East Bay neighborhood.

Brixton’s Vice President of Leasing Eric Li noted, “We are in active discussions with other retailers and restaurants that wish to move to Provo Towne Centre and will be providing additional information in the coming months.”

Joe Cooley and Troy Hardy of Mountain West Commercial represented Brixton Capital in the lease deal. Joren Peterson and Hayden Peterson of Landmark Property Development represented Target.

Headquartered in San Diego County’s Solana Beach, California, Brixton Capital is a private real estate investment firm.

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