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Locally-grown flower market opens in Pleasant Grove

By Sarah Hunt - | Apr 18, 2023

Courtesy Julie Hall

A group of flower farmers pose in this undated photo at the Utah Flower Market in Pleasant Grove.

Wednesday marks the grand opening of the Utah Flower Market, a collaborative effort between 12 farmers to bring locally-grown flowers to the wider community. The market will run from April until October this year, it’s second in existence.

Several years ago, a handful of flower farmers saw an opportunity to increase sales and exposure by working together and selling as a collective. They decided to recruit other growers and, after receiving a grant and coaching from Rooted Farmers, the Utah Flower Market was born.

These farmers typically grow their flowers close to home, ranging from Mona to Kanab, and bring their products to Pleasant Grove every Wednesday. Experience amongst the flower farmers range from a few years to a lifetime of cultivating common and unique blooms.

Mollie Payne, of Foothill Farm Flowers in Provo, started the farm after her family relocated to Provo in 2018. In 2019, they added a flower garden and by 2020 the farm was selling bouquets in the Provo & Orem Farmers Markets.

“I’ve had my own flower farm since 2020. Our whole family is involved in the growing process. It’s amazing to watch the transformation of our yard as the season progresses. Watching a seed grow into a flower never gets old! It really is a special kind of magic,” Payne said.

Courtesy Julie Hall

Flowers are displayed at the Utah Flower Market in Pleasant Grove in this undated photo.

The grower-owned market uses sustainable practices to produce high-quality flowers that, due to the changing seasons, vary in species each week. The market also has four farmers that grow specialty flowers including tulips, narcissus, sunflowers, ranunculus, dahlias, garden roses, cosmos, lisianthus, peonies, and more.

“You can’t help but feel good when you come to the Utah Flower Market,” said Julie Hall, president of the Utah Flower Market. Hall is owner and operator of Maple Bloom Flower Farm in Mapleton.

“It’s amazing to be surrounded by an abundance of flowers and to connect with the farmers and flower lovers who come to the market. When you shop the market you are supporting local farmers, small businesses, and local ecosystems. We know our customers feel really good about the flowers they take home and are excited to share them with their clients and the people they love,” Hall said.

Sara Asbridge is the only farmer in the market to come from outside Utah County. Willow Creek Flower and Herb is based in Mona, northeast Juab County.

“I’ve been growing commercially since 2016, but I have always grown flowers for enjoyment, starting when I was in 4-H as a young girl,” Asbridge said. “I enjoy the challenge of growing new and unusual varieties, as well as the beauty, peacefulness and joy that flowers bring. I love sharing that with others. I feel more grateful for each season and the unique beauty that it brings.”

The market is located at Grove Station in Pleasant Grove and is open every Wednesday from 9-11 a.m. for wholesale shoppers and from 11:30 a.m. until 1:30 p.m for the general public. Customers can make custom bouquets at the flower bar or buy flowers in bundles of 10.


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