Sweet Tooth Fairy founder Megan Faulkner Brown has come full circle in just three years. That is the amount of time between her two appearances on the popular “Rachael Ray Show.” The first time, her product was featured as snack of the day, and she was making treats in her basement kitchen. Since then she has opened nine stores and featured her signature cakebites in magazines and events from coast to coast.

The most recent appearance, which airs at 10 a.m. today on Channel 5, came as a result of her answering a question on Ray’s website.

“I was on her website and saw a link titled ‘Be on the Show.’ On that page there were several topics you could submit a story to potentially be on, one of which was ‘Has an episode of Rachael Ray changed your life and how?”

Faulkner Brown added that she submitted a story and let Ray know about what’s happened since the show helped get her company on the map. She also offered to supply cakebites, the products that were originally featured, for the studio audience again as a snack of the day. It took a couple of months, but Faulkner Brown got the call from Ray’s show.

“We recorded a few weeks ago. I made a video answering how Rachael Ray changed my life,” she said. The company also sent 3,600 cakebites in 24-piece gift boxes for each member of the audience.

Considered the “Founder & Chief Visionary Officer,” Faulkner Brown’s cakebites have been featured on QVC and were voted QVC’s food of the year in 2011. The company also was featured at the New York fashion week, on TLC’s show “Outrageous Kid Parties,” in Martha Stewart’s Wedding magazine and in Women’s Day magazine.

Faulkner Brown said her whole business is about being a facilitator for making lasting memories. “With my dad’s passing, I’ve learned memories are the most important things.”

That’s one reason why the stores carry a classic nostalgic feeling, from the marble soda-fountain tables to the oldies music playing.

“The way the economy is, people are willing to indulge with low-ticket items. That’s what we do, that’s the ‘why’ behind our business,” she said.

Hyrum Knapp got a whiff of his first Sweet Tooth Fairy cupcake while the first store was still under construction.

“I popped in the store to see Megan and was hit by the cupcake smells,” Knapp said. “My wife has dabbled in cake making for fun and feels the flavor is as important as the look. I told her she had to check out this place.”

Knapp owns Custom Catering and Events and says he was a fan first and now is a business associate using Sweet Tooth Fairy with his catering services.

Faulkner Brown has made many memories in the past five years. Husband Ethan Brown also has changed his role in the business; with the franchising, they have more than 100 employees. With all of that the young couple have had four children during the same time period.

Sweet Tooth Fairy not only offers cakes, cupcakes, cookies and brownies, it also offers gluten-free products. If you like just the top of the cupcake, you can purchase frosting shots for $1.50, or buy a tub of frosting for $10. Sweet Tooth Fairy stores are located in Provo, Orem, Draper, Midvale, Murray, Salt Lake City, St. George, Layton and West Valley. Corporate stores will open soon in Scottsdale, Ariz. and South Lake, Texas (outside Dallas). Store hours are 10:30 a.m. to 9 p.m. Monday through Thursday, and 10:30 a.m. to 10 p.m. Friday and Saturday, closed Sunday. For more information or to look at products offered visit www.thesweettoothfairy.com.