Woman buys all 'indecent' shirts to remove them from store

2014-02-18T01:00:00Z 2014-03-12T12:51:52Z Woman buys all 'indecent' shirts to remove them from storeGenelle Pugmire - Daily Herald Daily Herald
February 18, 2014 1:00 am  • 

OREM - To wear or not to wear isn't the only question when it comes to perceived indecent clothing, but it's certainly a question that's catching the attention of national media.

A shopper at the University Mall in Orem was so offended by a T-shirt display at a store in the mall that she bought every shirt just to get them out of the window.

Judy Cox was on a birthday shopping trip with her teenage son at the University Mall Saturday when they passed the window display at PacSun. The window touted the company's line of "Visual" T-shirts that included screened photos of scantily-dressed models is provocative poses.

"I had a conversation with the store manager," Cox said. "She said she did refuse to put the accompanying banner up with the display because it was much worse, but that she couldn't take down the T-shirts without talking to her corporate office, but the promo was over Wednesday anyway. She said she told them it might not go over well."

The corporate offices also told the manager to report any complaints. University Mall management was also informed about the posters and wanted to know about customers' complaints.

The Daily Herald contacted the store and the manager confirmed she had contacted the corporate headquarters Saturday and that her district manager was aware of the concern.

PacSun corporate officials did not return calls for this story.

Cox offered the idea that mall management should have enforced the lease agreements that include the display of vulgarity, nudity or anything that would go against city codes and community standards.

"This is hard to police because of freedom of speech," said Rob Kallas, mall manager. "I've talked with the local manager."

Cox is not the only one Kallas has heard from.

Kallas said in all cases, the protocol is to first have the person talk to the store manager, then alert mall management and then the Orem city attorney.

"The city attorney then determines if it is violating city codes," Kallas said. "We are watching it closely."

Cox said that approach doesn't sit well with her and others.

"That sounds all well and good," Cox said. "But why would they have to go to the city attorney when it's obviously against the mall lease."

Cox purchased all the of the T-shirts, including the displays from the store.

She said she would like to just destroy all $567 worth, "but I'll let their corporate office figure out what to do with them when I return them on day 59 of a 60-day return policy."

The shirts retail online for about $27.50.

When concerned shoppers contacted the PacSun corporate headquarters Monday, they were told the display had been taken down Saturday. It would most likely still be up and shirts available to minors without the Cox purchase, Cox said.

Kallas said this was the first time the mall has ever received complaints against the store. When contacted by the Daily Herald, the PacSun store manager at the Provo Towne Centre said his store did not have the shirts up and were displaying the women's "LA Hearts" line.

Cox said she was so concerned about the promotion and the "pornographic" material that she has contacted two national organizations, Women for Decency and One Million Moms. Both organizations have had success in stopping the spread of indecent material and subject matter on TV, in movies and in print media.

Cox also said she shared her feelings through her extensive email lists and encouraged friends to get involved locally. Cox's willingness to speak out has brought extensive national attention to her plight, not only causing her story to be picked up by countless local news outlets, but also sending it to such national outlets as Newsday and the Today Show.

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-- Genelle Pugmire covers Provo City, Provo School District, Orem City, UDOT’s I-15 CORE Project. She also tackles variety of other topics including business features. You can contact Genelle at

Read more from Genelle Pugmire here.

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