Marcus Liassides

Marcus Liassides, president and CEO of Sorenson Media in Lehi, discusses the company’s technology.

Inscape and Sorenson Media partner to improve TV

Inscape, a California provider of automatic content recognition data from millions of smart TVs, and Sorenson Media, the Utah provider of addressability and television measurement solutions, announced a strategic relationship that brings digital measurement capabilities to broadcast television stations.

Inscape’s data coupled with Sorenson’s analytics platform provides broadcasters a near-instant-read on what segments, shows, and dayparts are keeping viewers tuned in as well as down-to-the-second detail on when viewers tune out. Customizable reporting allows broadcasters to compare their shows to the local and cable competition to understand trends and averages over time.

“This data not only gives broadcasters more accurate timely data, it also lays the groundwork for the growth of programmatic and addressable advertising, creating better experiences for consumers, at scale,” said Stefan Maris, senior vice president of product strategy and partnerships from Sorenson Media.

The Inscape and Sorenson Media alliance is resulting in massive and rapid adoption of complementary technologies. To date, more than 80 TV stations are using Sorenson Media’s Spark Station Analytics, which is powered by Inscape’s second-by-second data, to better understand viewership habits and trends. Leveraging the internet-connectivity of smart TVs, local broadcasters are able to understand station performance including device-based audience share, audience flow and demographics.

“Sorenson Media has been able to drive massive adoption of Inscape data very quickly because it fills an important knowledge gap,” said Jodie McAfee, senior vice president of sales and marketing at Inscape. “Utilizing data from smart TVs will reshape the way TV is measured and acted upon probably faster than many realize. Our partnership with Sorenson Media is a solid anecdote for the adoption of such data.”

MCR purchases two Lehi Marriott hotels

MCR, the seventh largest hotel owner-operator in the United States, announced the acquisition of two Marriott hotels located in Lehi. Both properties, the Courtyard Lehi and SpringHill Suites Lehi, were purchased for $27.5 million.

“We are very excited to make this investment in Salt Lake City’s Silicon Slopes technology corridor,” said Tyler Morse, CEO and managing partner of MCR. “Given the array of demand generators supported by the city’s strong business climate and its highly educated workforce, we believe both properties are well positioned to outperform and generate positive returns for our business. These hotels represent an attractive combination of in-place yield with upside potential in the years to come.”

MCR has invested in and developed 94 hotel properties with more than 11,000 rooms in 24 states. MCR’s hotels, with offices in New York City and Dallas, are operated under 10 brands. MCR was awarded the Marriott Partnership Circle Award in 2015, the highest honor Marriott presents to its owner and franchise partners for hospitality excellence.

UAHU urges Molina members to take action

The Utah Association of Health Underwriters (UAHU) warns Molina Healthcare members that their health coverage is at risk and they must take action by Dec. 15. Molina will not offer non-Medicare health coverage in Utah in 2018, and the last day of current Molina coverage is Dec. 31, 2017.

Every Molina subscriber needs to take action by reviewing what options are best for him or her, and Molina plans will be mapped to a similar health plan with a different Utah insurance company. These individuals must choose a different plan between Nov. 1, 2017 and Dec. 15, 2017.

Impacted individuals should contact their licensed insurance agent to guide them through this process. If an individual does not have an agent, they can find one by visiting nahu.org/looking-for-an-agent.

Karissa Neely reports on Business and North County events, and can be reached at 801-344-2537 or kneely@heraldextra.com. Follow her on Twitter: @DHKarissaNeely

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